Homewise Solutions Inc.  |  Last updated: July 2026

Your Privacy is Important to Us

Homewise Solutions Inc. ("Homewise", "we", "us" or "our") helps our users (also referred to as "users", "customers" and "you") find the mortgage that best meets their unique needs, as well as home loans and other related products and services.

Protecting your privacy is very important to you, and it is just as important to us. We use business procedures, technology safeguards and other security measures to keep any personal information you provide to Homewise safe and confidential, and to use it only for the purposes outlined in this Privacy Policy. This Privacy Policy sets out transparent practices and responsibilities for managing personal information, and is intended to meet the requirements of the Personal Information Protection and Electronic Documents Act (PIPEDA), the Personal Information Protection Act of Alberta, the Personal Information Protection Act of British Columbia, and other applicable provincial privacy and mortgage brokerage laws.

About Homewise

Homewise Solutions Inc. is a licensed mortgage brokerage in Ontario (FSRA 12984), Alberta (RECA LIC-00516872), British Columbia (BCFSA X301004), Manitoba (Manitoba Securities Commission), Nova Scotia (Licence #2022-3000058), Newfoundland and Labrador (23-07-HO061-1), New Brunswick (FCNB 210057266) and Saskatchewan (FCAA 512263). Homewise Real Estate is a registered real estate brokerage in Ontario. All rates and features shown are based on the presumption of approved credit.

We Limit Access to Our Clients' Personal Information

When you submit a mortgage application to Homewise, you will be required to provide us with your personal information. It is your responsibility to provide information that is fully accurate. If the information provided is not accurate, your mortgage may not be approved or submitted, and your credit history may be affected. In this Privacy Policy, "personal information" means any information about an identifiable individual. This includes, for example, your contact information, name, identity, credit, banking information, billing records and other key information and documents associated with a mortgage file. It may also include technical data collected through your interaction with our website and services. Information that cannot be associated with an identifiable individual is not considered personal information.

Information We Collect

Most of the information we collect comes directly from you, with your consent. We usually collect your name, address, phone number, email address, employment information, date of birth, annual income, personal net worth, liabilities, assets, credit history, banking information, co-signer or co-applicant information, and account and payment information. We also collect documents you upload to support your application, such as pay stubs, tax documents, bank statements and identification. We will collect your Social Insurance Number or identification (such as a driver's licence or passport number) only when it is required or authorized by law, for example to meet regulatory obligations.

We may also collect information about you from third parties, with your consent. Examples include:

  • a credit reporting agency, to confirm your creditworthiness;
  • a spouse or co-applicant, if you are applying for a product or service together;
  • a referral partner (such as a financial institution, employer, membership organization or real estate professional) that has obtained your consent to share your information with Homewise; and
  • lenders and other parties involved in your mortgage, including at the time of renewal.

If you speak with us by phone, including with our AI assistant, calls may be recorded and transcribed for the purposes described in this Privacy Policy.

Why We Collect and Use Your Information

Homewise collects and uses personal information for the following purposes:

  • to confirm your identity and credit, and to determine your eligibility for Homewise's products and services;
  • to process your application or requests for our products and services, and to match you with suitable lenders and mortgage products;
  • to create, develop and administer your mortgage financing, profile or account, and to respond to your inquiries;
  • to manage our business and our relationship with you, including contacting you about your mortgage renewal;
  • for quality assurance and internal training, and to meet legal and regulatory requirements;
  • to develop, test and improve our products, services and technology, including our automated and artificial intelligence (AI) tools, as described below; and
  • with your consent, to tell you about other products and services that may be of interest to you.

Homewise will not collect, use or disclose your personal information for any other purpose without obtaining your further consent, unless required or authorized by law.

How We Use Artificial Intelligence and Automated Tools

Homewise uses technology, including AI, to make the mortgage process faster and easier. These tools support our licensed mortgage professionals. They do not replace them.

  • AI assistant (Lilly). Lilly is an AI assistant that may call, text or chat with you to collect application information, answer questions and schedule time with an advisor. You can ask to speak with a member of our team at any time.
  • Document processing. When you upload documents, automated tools read and extract information from them (such as income figures) so that your application can be completed and checked by our team before it is submitted to a lender.
  • Client scoring and lender matching. We use internal models to assess how ready your application is and which lenders and products are likely to suit you. These assessments help our advisors serve you. They are not credit decisions. Lending decisions are made by the lender.
  • Service providers. Some of these tools rely on third-party technology providers, including AI model providers. These providers may only process your information to deliver services to Homewise, under contracts that require them to protect it.

We may use your information, and de-identified or aggregated information, to test, train and improve these tools. If you have questions about how an automated tool was used in connection with your file, or would like a person to review it, please contact our Privacy Officer.

How We Obtain Your Consent

We obtain your express consent when you submit an application through our website or app, sign a consent form, or give consent in writing or by electronic communication (such as email or text). By submitting an application, you expressly consent to the collection, use and disclosure of your personal information, including your financial, credit and identity information and your credit report, as described in this Privacy Policy and our Terms of Use.

When you visit and use our website without submitting an application, we collect the limited technical information described in the Website Privacy and Cookies section below.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer. If you withdraw consent, we may not be able to continue providing some products or services to you.

There are some exceptional circumstances where personal information may be collected, used or disclosed without consent, as permitted by law. These include:

  • detecting and preventing fraud, illegal activity or a breach of an agreement, where seeking consent might defeat the purpose;
  • collecting a debt; and
  • complying with a warrant, subpoena or other court order, or as required or authorized by a regulator with jurisdiction or by law.

Sharing of Personal Information

By submitting a mortgage application to Homewise, you authorize us to share your information with financial service providers such as banks, lenders and credit unions, and with partners such as a partner mortgage brokerage or insurance brokerage, as needed to arrange your mortgage. We may also share your personal information as follows:

  • As permitted or required by law.
  • Financial institutions and credit. With lenders, insurers and credit reporting agencies in connection with the products and services you have requested.
  • Service providers and authorized agents. With partners and providers who help us deliver our services, such as real estate appraisers, financial institutions, insurance agents and brokers, and our affiliated companies. This includes technology providers such as our customer relationship management (CRM) platform, cloud hosting providers, communications providers, document processing tools and AI model providers. These parties may only use your information to provide services to Homewise or to you, and may not disclose it to others.
  • Marketing and analytics providers. With providers who process data on our behalf for analytics, research and advertising, which may include using your email address to create custom audiences for advertising on social media platforms. You can opt out as described below.
  • Partners using information for their own purposes. With your consent, which you provide by submitting an application as described in our Terms of Use. This includes sharing your pre-approval details with select real estate partners unless you choose not to.
  • Business transactions. We may disclose personal information to a third party in connection with a proposed or completed sale, merger, amalgamation, reorganization or financing of all or part of Homewise's business. Before a transaction is completed, the other party must agree to use the information only to evaluate the transaction, to protect it, and to return or delete it if the transaction does not proceed. If a transaction is completed, the successor organization may continue to use your personal information for the purposes described in this Privacy Policy, and your information will remain protected in accordance with applicable privacy laws.
  • Other. With a person who, in our reasonable judgment, is acting on your behalf (for example, under a power of attorney).

De-identified and Aggregated Information

We may de-identify or aggregate information so that it no longer identifies you. We use this information for business analytics and to develop and improve our products, services and technology. We may share aggregated information with partners, financial institutions, investment partners and insurance partners to give them a general profile of our customers. We will not attempt to re-identify individuals from de-identified information.

Communications and Your Choices

We send you transactional messages about your application, mortgage and account. By submitting an application, you also consent to Homewise and our partners contacting you by email, phone and text, which may include automated or AI-assisted calls and messages, about your mortgage, your renewal and other products and offers, as described in our Terms of Use. We manage this consent in accordance with Canada's Anti-Spam Legislation (CASL) and the CRTC's Unsolicited Telecommunications Rules.

  • Email: click the unsubscribe link at the bottom of any marketing email, or email us at hello@thinkhomewise.com.
  • Text: follow the opt-out instructions in the message, or contact us.
  • Phone: ask to be placed on our internal do-not-call list at any time.

We will process your request promptly, and within the time required by law. You may continue to receive transactional or administrative messages after you unsubscribe from marketing.

Website Privacy and Cookies

When you use our website, we collect and use information as follows:

  • Contact information. When you sign up, make an inquiry or contact us, we use your contact information to respond to you.
  • Newsletters. If you subscribe, we use your name and email address to send you our communications. You can unsubscribe at any time.
  • Application forms. We use the information you provide in your online profile or application to process and manage your request. We do not require your Social Insurance Number to accept your application. You may choose to provide it to speed up the servicing of your application.
  • Surveys. If you voluntarily complete an online survey or rating tool.
  • Technical information, cookies and similar technologies. We and our third-party partners use cookies, pixels and similar technologies to collect information such as your IP address, approximate location, language and browsing activity. We use this to keep you signed in, improve site performance, measure our audience and deliver targeted advertising on and off our site, using tools such as Google Analytics and Google Ads. You can disable cookies through your browser settings. For more information about interest-based advertising, visit youradchoices.ca.
  • Third-party sign-in. If you connect or log in to Homewise through a third-party service (such as Facebook), that service may send us information such as your profile information, as controlled by that service.

Quality and Access Rights

Homewise aims to keep personal information complete, accurate and up to date for the purposes for which it is used. You may request access to the personal information we hold about you and ask us to correct anything that is inaccurate by contacting our Privacy Officer. We will respond within the time required by law. We may refuse access where permitted by law, for example where the information is protected by legal privilege, would reveal confidential commercial information or personal information about another individual, was collected to detect or prevent fraud, or was generated in a formal dispute resolution process. If we refuse, we will tell you why.

Storage and Processing Outside of Canada

Some of our service providers, including our CRM, cloud hosting and AI model providers, may store or process personal information outside of Canada, including in the United States. When information is outside Canada, it is subject to the laws of that country and may be accessible to its government authorities under lawful orders. We use contracts and other measures to require these providers to protect your information to a comparable standard. You may contact our Privacy Officer for more information.

Security of Personal Information

Your security is very important to us. We use administrative, technical and physical safeguards to protect your personal information, including encryption of information in transit, access controls that limit information to those who need it, and contractual protections with our service providers. No transmission over the internet or method of electronic storage is 100% secure, but we work to protect your information using industry-standard practices. If a breach of security safeguards creates a real risk of significant harm to you, we will notify you and the appropriate regulators as required by law.

Retention of Information

We keep personal information only as long as necessary for the purposes for which it was collected, including servicing your mortgage and contacting you at renewal, and as required to meet legal and regulatory record-keeping obligations under provincial mortgage brokerage laws. In general, mortgage files are kept for at least 6 years after your file is closed. When information is no longer needed, we securely destroy it or de-identify it.

Removing Your Personal Information

You may ask us to delete your personal information at any time by contacting our Privacy Officer with details of your request. We will delete it from our databases and files, except where we must keep it to meet legal or regulatory obligations, in which case we will tell you. Deletion applies only to Homewise. It does not apply to the systems of lenders, financial institutions or partners that received your information, with your consent, during the application process.

How to Contact Us

If you have questions, concerns or complaints about this Privacy Policy or the personal information Homewise holds about you, or if you would like to withdraw your consent, please contact our Privacy Officer:

Homewise Solutions Inc.
2828 Bathurst St., Suite 200
North York, ON  M6B 3A7, Canada
Phone: 1 (866) 846-9473
Email: hello@thinkhomewise.com 

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, or the Information and Privacy Commissioner in Alberta or British Columbia if you live in one of those provinces.

Changes to This Privacy Policy

We review and update our policies and procedures to keep up with laws, regulations, standards, customer concerns and new technologies. Any changes to this Privacy Policy will be posted on our website. If we make material changes, we will provide a more prominent notice, and where required, we will ask for your consent. This Privacy Policy was last updated on July 2026.